The community of 6,900 residents is best known as the home of Cabela’s, a locally-owned business that began on a kitchen table and now bills itself as the “World’s Foremost Outfitter.” Visible for miles, the green-and-gold water tower bearing the Cabela’s logo stands tall at exit 59. It beckons irresistibly to more than 1 million visitors each year. The 72,000-square-foot store sells outdoor equipment of every sort from fishing and hunting supplies to backpacking and boating equipment. Open 8 a.m.-8 p.m., Monday-Saturday and 10 a.m.-6 p.m. Sunday. Closed Christmas Day, Thanksgiving and Easter. RV parking and tent camping available with a restaurant on site. (308) 254-7889.
Find out about the formation and operations of Cabela's in western Nebraska. Listen to NPR’s Tom Wilmer as he shares segments of his show “Journeys of Discovery with Tom Wilmer," in cooperation with Nebraska Tourism Commission and Geiger and Associates.